Working with Cubic Group to bring Snaidero kitchens to Sydney. Through a partnership with Snaidero, Cubic have opened a brand new showroom in Redfern Sydney to bring imported Italian designer kitchens to Australia, and Fish Vision have been there with them from day one.
Snaidero is a premier brand catering to both the residential home renovator, and premium commercial and residential fitouts. Being new to the Australian market without local brand recognition a key challenge was to create a site which would support the new Snaidero Sydney team in building the brand. Capturing the initial website vision and reviewing in market competitors Fish Vision worked with the Cubic team to outline the key user profiles and motivations, as well as the key areas of content to be included which would help to communicate the reach and rich history of the brand. With these learnings in mind the site map, wireframes and the intial design were created.
The technical requirements of the site were dictated by a desire to integrate the new website with the Italian website, built in Drupal. Using an API the integration pulls the kitchen model content from the Italian website to populate the local Australian website. This means the local team can be confident that all kitchen models display the correct colour and worktop specifications. While establishing a brand new business branch with a million tasks to juggle this meant they had one less thing to worry about.
With the Showroom now open and the brand officially launched Fish Vision are looking forward to watching the brand develop and working closely with the team to optimise search engine results (SEO) through ongoing content strategy and performance enhancements.
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