About Us

Fish Vision has been developing websites, software and apps for 15 years.

We are a small team with a rich history delivering digital solutions across a wide range of industries.

We love a challenge so feel free to send us one.

Fish Vision is a Sydney based development company who specialise in creating inspirational websites, apps and custom software solutions which add value to our clients and their users.

Founded in 2003 by CEO Michael Fishpool, we have delivered tailor-made digital solutions for large and small companies for over 15 years. Our vision is to work with clients as our partners, to understand their business, users and goals. This approach reduces project risk, maximises creativity and ensures the performance of the end solution.

Consultation & Strategy

Embarking into custom development is daunting journey into the unknown for most so it’s vitally important that we keep your business strategy front of mind. By understand your goals we can work with you to validate your concept early on. This approach reduces project risk by focusing on the right features which will add value to your business and users.

Website Development

A website is the face of your business and often the first experience that your potential customers and clients have with you. We’ll lead you through creating a content strategy and designing a website that works for you, before developing it using the right technology which will allow your business to grow and develop.

Software & Applications

Our team are experienced in building software and apps that are reliable, stable and scalable. We’ll work with you to develop and deliver a feature roadmap which will allow you to launch as soon as possible. The sooner that your users start interacting with the software the sooner you generate return on your investment.

Fish Vision is a small team which is both agile and ambitious in what we take on. Our company reflects the evolution of the digital industry and has adapted and responded to the changing technology market. We’re proud of our evolutionary journey and are always looking for new opportunities to lead our clients and their businesses through discovering, reacting and adapting to technological advancements.


In its early days Fish Vision created and used a custom built content management solution (CMS) for client websites. As WordPress and Drupal began to dominate the market these tools were adopted by the team.

At one point Fish Vision were one of the leading developers of Blackberry applications for Australian businesses. With the rise of Apple and Android phones and the subsequent fall of Blackberry in market share Fish Vision shifted focus into the cloud-based business solution software space, as well as delivering business websites using Drupal and WordPress CMS frameworks.

Fish Vision has embraced the more recent technology movement of user centred design combined with agile delivery.

Fish Vision has a long history of working with both established businesses as well as being involved in many business startups; delivering proof of concept solutions, supporting the application of government innovation grants and more. 


Interested in hearing more about what we do? Get in touch to discuss working with Fish Vision's expert team to turn your idea into reality


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