Love Black Dresses

Love Black Dresses Website


Love Black Dresses is an online store that appeals to all ages, styles and backgrounds. Fish Vision worked with LBD to establish the site and promote it through online and offline media. The primary objective was to ensure reliable online service through pricing, packaging, delivery and return policies.

Roles and services

Fish Vision’s work with Love Black Dresses included:

  • User experience definition and documentation
  • User based workshops
  • Defining navigation hierarchy
  • Information architecture, content mapping and inventory
  • Custom built e-commerce platform
  • Customisation of stock and inventory
  • Creation of delivery and returns policy to reflect business model
  • Integration of Australia Post API
  • Integration of Eway payment gateway


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