Lead Generation and Service Promotion
The goal of any business website is to create financial value by attracting prospects to your website, converting them into leads with content that interests them and showcases your business to the best potential. The final step is to turn leads into customers so your business can prosper.
Attract more business through your site to grow your lead generation and sales. Ensure your site visitors really understand what you can do by showcasing your best work, and understand what is gaining traction through user behaviour tracking
Capture all of your website leads in the website CMS or automatically feed them into a marketing tool like Campaign Monitor or Mailchimp through an integration.
Integrate your CRM system into your website for a seamless management of your users. Don’t have a CRM? Talk to us about setting one up for you.
Help people find your website by knowing the tricks of Search engine optimisation (SEO) to grow your organic traffic.
Automate your lead process to turn website and social leads into customers faster. Automate follow up processes based on the interactions they have had with your website.
Make sure that your content hits the mark with your users. Plan your content based on what users are interested in. We’ll help you understand what content will perform best for SEO.
A fast site speed will improve your site rankings with Google and ensure your users love interacting with your site. We’ll help you improve your speed score.
Understand your users, what motivates them to visit your site and what they want to do once they get there. User research can be done through workshops with customer service and sales or if more indepth research is required then interviews can be held.
Make sure your site is structured in a way that makes sense for your users. A clear and logical information architecture will help users navigate through your site or system so they can find what they are looking for.
Once you understand your users and have a great architecture you need to design a great user experience so that your system can be used easily and intuitively.
Showcase your best work through a portfolio so you can show your customers what you are good at. Portfolios can be simple galleries or complex projects and case studies.
Understand what your visitors are searching for with search tracking. Implement complex search logic with elastic search. Searching by multiple criteria? Display partial results so visitors always see something relevant.
Make sure your site is being found against the work you are best known for by optimising your content for SEO. Understand the keywords you need to hit to be found with Google.
CTAs and Lead Capture
Want visitors to do something? Give them a call to action by directing them to download a PDF or fill out a contact form. Capture what your users are doing so you can understand how to motivate them.
Inventory Spec Management
House service offerings or complex product specifications so your visitors have all the information they need about what you do at their fingertips.
Google Analytics Tracking
Mark up events and goals in Google Analytics so you can see what visitors are doing once they reach your site. See which pages are most popular, which buttons are being clicked the most and much more.
The first step of any Quality Assurance (QA) efforts is to capture what a feature is supposed to do. We do this in a user story format with acceptance criteria to provide a clear understanding for all of how the feature will work
User Acceptance Testing
User acceptance testing involves testing the system with real users to get feedback. This testing tells us if the assumptions we have made in designing the system have been correct or if we need to make improvements to the design.