Love Black Dresses


Love Black Dresses is an online store that appeals to all ages, styles and backgrounds. Fish Vision worked with LBD to establish the site and promote it through online and offline media. The primary objective was to ensure reliable online service through pricing, packaging, delivery and return policies.

Roles and services

Fish Vision’s work with Love Black Dresses included:

  • User experience definition and documentation
  • User based workshops
  • Defining navigation hierarchy
  • Information architecture, content mapping and inventory
  • Custom built e-commerce platform
  • Customisation of stock and inventory
  • Creation of delivery and returns policy to reflect business model
  • Integration of Australia Post API
  • Integration of Eway payment gateway


“Fish Vision know their stuff and are easy to deal with. The whole team works hard to produce something they know I will love. They don’t overwhelm me with technical lingo, which is why I keep going back.”

The Morton Group

Sara Hood

 "We approached Fish Vision with a clear objective for a cloud based solution. When you partner with Fish Vision you get the best software, the best implementation and the best support. We couldn't recommend them more highly."

Form Corp

“We are extremely pleased with the final product. The site is easy to navigate, the visuals are vibrant and the page design achieves its goal of driving users further into the site. We are extremely pleased with final result.”

Director of Special Programs/Marketing
Barbara Stafford

“Fish Vision has helped me 100% of the way in designing and producing my website. They were patient and answered all my questions, giving me expert advice and a highly professional result. I am busier than ever thanks to the work they did on SEO.”

Zoe Pook

“We have been very pleased with the personal and serious effort Fish Vision has delivered to us under tight deadlines and to a tight budget. They have helped us to transition our platform to the cloud and rebuilt our website - and they’re nice guys!”

Group Publisher
Rayma Creswell

“Any time there has been a query or something that needed resolving, the Fish Vision team is always available to help sort out the problem. They offer a great service.”

Project Manager
Richard Sedin

"I have been a client of Fishvision for 8 years and cannot recommend them highly enough. They have been innovative and extremely helpful in assisting me to create my website."