Fish Vision Blog

Website design decisions should always be made with your users in mind. The success of your website depends entirely on how effective it is at converting your
visitors and generating new leads and sales for your business.

A well-designed and laser-focused landing page can make a huge difference to your online marketing strategy. The key to creating landing pages that convert is a smooth and engaging user experience. The more engaging and efficient the journey from ad to checkout, the higher your conversion rate, and the more sales you will make. Clicks cost money, so you want to generate as many sales as possible from your ad spend.

First impressions are crucial in business, and even more so when it comes to your website. While your web design and content are critical to making the right impression on potential customers, the speed of your website is just as important.

Every company that sells online has lost sales from customers leaving before they complete their purchase. The average rate of cart abandonment compiled from the data of 33 different studies is a massive 68%.
So for every 100 people that select a product from an online store, 68 will leave before they complete the checkout process.

One type of website which Drupal is a great platform for is membership site. Drupal is very flexible, scalable and has a great reputation for high security making it perfect for managing membership structures and user permissions.

WordPress is the most popular content management system (CMS) on the market as it is a great option to get up and running quickly however, it does have limitations and there will come a time where your business may have literally outgrown WordPress

Website accessibility is about making the web accessible to all users. Disabilities that can effect web accessibility are not just physical issues but can include conceptual, economic cultural, and social.

As wonderful as it would be to be able to build a website, launch it and have it run maintenance free, unfortunately this is not realistic in the constantly changing world of technology.

This Case Study looks at two versions of a user journey, user feedback told us version one was too prescriptive so with version two we built in more flexibility.

Designing and building websites and software comes with a long list of industry terms and acronyms. Lets start with explaining what UX and UI mean.

The first step of any well planned project is to understand thoroughly what the motivations are for the work. This will keep the project direction focused and dictate when it's ready to launch.

How do we balance emerging design trends with good UX? Lets looks at some recent trends to evaluate whether we should use them in projects or stick to well known design patterns.

When initiating a project with an agency or a development company it can be a daunting task to understand who does what and where you as the client fit into the picture.